Welcome to Ambassador, Britain’s premium value no-fly cruise line sailing from 8 regional UK ports. When you sail with us, you’ll enjoy breathtaking destinations, amazing West End-style entertainment, excellent service and outstanding cuisine; all for the best value.

But what does this mean? Well, you’ll get a decent cup of tea, as well as a traditional afternoon tea, and great British entertainment - all served with the warmest of welcomes at an affordable price.

Our ships visit countries all around the world, leaving it up to you to decide when and where you want to enjoy yourself next. Plus, our sustainability efforts are supporting the next era of cruising, both with our onboard improvements and our charity partnerships.

Join us on board, and you’ll soon find out why 9 out of 10 guests would recommend Ambassador and why we were awarded the best value on the high seas!

Are you ready to enjoy yourself?

We are sure that Ambience will impress all who step on board, but don't just take our word for it! See and hear our guests' first impressions after sailing on her.

We have high crew to guest ratio with 600+ crew from over 30 nationalities to attend to your every need. Hear what they have to say about life on board Ambience and what you can expect!